Forma is an AI training company that runs hands-on sessions on how to use AI in day-to-day work. 

Without sounding like an annoying tech preroll ad, everyone from the CEO to the entry-level assistant has the willies about whether they could be using AI more effectively. 

This is one of those rare client outings where instead of downing three espresso martinis, everyone walks out better at their jobs.

I spoke with Forma founders Brett Whelan and Yoav Shahar, who both come from media sales and agency backgrounds. The classes and private workshops are specifically tuned to how the media business works. You'll tearfully wave goodbye to your most mundane, repetitive tasks and discover new uses for AI you hadn't thought to try.

They’ve trained 3,000+ executives across 50+ organizations, including teams at Fox, iHeartMedia, Spotify, TelevisaUnivision, and Mediahub. 

Three ways to set this up:

Book an Open Program Seat: The Open Program is a scheduled full-day group session anyone can join. Keep an eye on the Open Program section of their website for the next one. Each seat costs $750 and includes a catered lunch.

Schedule an Interactive AI Session: A focused 90-minute session hosted at your offices for a specific client or full account team, priced at $5,000.

Design a Private Session: Hosted at your offices and built entirely around your needs. Can be a half-day, full-day, or multi-part series. Contact for a quote.

To connect with Forma on any of these options, go to formamedia.ai.

Added Value: One of my goals with MeetWell has been to expand the spectrum of what client entertainment can even be. We’ll always have the classics, but options like this give you a chance to spend time together while learning something useful.

It’s especially worth considering for senior clients who are tough to get out for a more traditional dinner or game. An opportunity to get better at something that’s changing their business might be a more compelling reason to clear some space on the calendar.