Welcome to MeetWell. We’re going to explore the art of client entertainment. 

As a seller, client entertainment is the single most important and differentiating thing you do. 

Our brains are hardwired to remember people, their personalities, and how they made us feel. On the flip side, most people forget 50% of new information within an hour, and up to 90% within a week (The Forgetting Curve).

Your sales pitch doesn’t stick, but YOU do. 

So why does no one talk about this?

You’ve been there. You need to take a client team out, but you’re wasting a ridiculous amount of time just figuring out what to actually do. Wondering if the tickets are too much or not enough. Does anyone want to go out on a Monday night? Is your client even into sports? 

And that doesn’t even scratch the surface of the social complexity of what it’s like to actually be with your clients in person. How are you managing the vibe and keeping the conversation rolling all while trying to be both human, and professionally strategic, at the same time.

It’s a lot. And no one really prepares you for it.

I've been in sales for nearly 20 years. I've spent more hours than I'd like to admit combing through restaurant lists, concert schedules, and Reddit rabbit holes trying to find something my client might actually enjoy. 

There's no home base for this information framed in the way that we, as sellers, need it. MeetWell is my attempt to build one.

Some ideas will be obvious like a big concert or hot new restaurant, but others will be more unique and nuanced, because client tastes are changing. Not everyone wants to go to a baseball game or massive concert, and we need options that are more nimble and thoughtful. 

Beyond the entertaining ideas, we’ll also unpack the wildly underdiscussed act of client entertaining itself. 

This is a complex social phenomenon. You’re navigating an infinite number of interpersonal, situational, and professional dynamics all in real time. 

Each week, I'll talk with buyers and sellers about how they think through these moments, what works, what doesn't, and what they wish they'd known.

I'm building this because I genuinely believe it would make my job better, and I think it'll make yours better too.

Sales will never be easy. But with better ideas, a little strategy, and dialing back a few of the unwarranted exclamation points in our emails, it can feel like less of a grind and more of an art form.

That's what we're here to build. Let's get back to the part of this job that's genuinely human.

Robbie